[time table]

Event program ready!

9:30 - 9:45

Krzysztof Tkaczyk, Creative Director, New Amsterdam

9:45 - 10:15

What connects trust, sales and virtual reality? Is virtual trust an oxymoron? When VR and AR will help increase sales for real and why only tomorrow? Good sales always means telling a story. And good stories are the stories about…

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Maciej Swoboda, Client Engagement Manager, Cheil Poland

10:15 - 10:45

An increasing number of businesses and advertising agencies start to value the amounts of information collected while running marketing activities. The collecting itself doesn’t generate any problems anymore, as the number of data generated right now is rising rapidly.

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10:45 - 11:00

11:15 - 11:45

11:45 - 12:15

What are the guidelines for grabbing the viewers attention during the VR experience? What is the 5P’s rule and why is it so important in VR? What is the postproduction process of VR movie? How to prepare VFX in stereoscopic…

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12:15 - 12:45

How to use AR technology not only to engage clients but also to boost the effectiveness of your business? You will find out what to do and how to prepare communication with clients based on case studies from PL and…

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12:45 - 13:15

Everyone dreams about having a beautiful interior design. Would you like to find your personal style? What if you are arranging your apartment and you are looking for some inspirations?

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13:15 - 14:00

14:00 - 14:30

Let’s talk about possibilities and restrictions in AR&VR and where the technology can move your business? Join to panel discussion during the event. This panel will be moderated by Grzegorz Miłkowski, CEO of ContentHosue. Participants: Wojciech Zięba, e-Commerce & Omnichannel Director, Decathlon Jarosław…

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Mateusz Dykier, Business Development Manager, Grupa Me & My Friends

Piotr Przybylo, Business Development Manager, Grupa Me & My Friends

14:30 - 15:00

Are AR and VR the next milestone in marketing or just a buzzword? Are these technologies can be used in every industry? Analysis of advertising campaigns in which this technology is used will allow you to find the best areas…

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15:00 - 15:30

The positive impact of AR solutions on the e-Commerce industry Problems in the process of implementing AR tools – how to solve them The real impact of AR implementations on returns reduction

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15:30 - 15:45

15:45 - 16:15

How augmented reality can diminish the entry threshold and engage new consumers? AR experiences design which are simply magical for an end-user and how could we present a new chapter for story which we are about to tell.

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16:15 - 16:45

16:45 - 17:00

It is when you have such difficult product to widely show, when VR seems to be the right way. WebVR app with dedicated cardboard goggles as a strategy for the most affordable and easiest to approach VR experience.

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