The First Augmented Advertising & Sales Conference in CEE
Technology drives business and changes consumer behaviour. Brands—from the largest corporations to the small one-man companies—are constantly looking for new channels to reach customers and drive sales.
In the coming years, all eyes will be directed on more than social media, (live)streams or artificial intelligence. Marketing is moving in the direction of augmented and virtual reality (AR and VR).
The AR market BIG figures
1 BLN
In 2019, the AR market will have as many as 1 billion users! The next few years will see huge growth!
7.4 M
Just in Poland, the value of the augmented reality market is 7.4 million PLN. The potential is huge!
55%
A lot of consumers would like to buy clothes using AR technology!
ARE YOU READY
FOR THE NEW REALITY?
JOIN THE CONFERENCE
[talks]
Main Topics
[EXPERTS FOR YOU]
Meet the speakers
[Chief Creative Officer 3R Studio Mobile]
Piotr Koźniewski[Creative Director, New Amsterdam]
Krzysztof Tkaczyk[Client Engagement Manager, Cheil Poland]
Maciej Swoboda[UX/UI, Product Designer]
Paweł Ruszlewski[CEO, Spook AB]
Thomas Krotkiewski[Business Development Manager, Grupa Me & My Friends]
Mateusz Dykier[Business Development Manager, Grupa Me & My Friends]
Piotr Przybyło[CEO, VMS Media]
Sebastian Żywiecki[Head of Content Development, Selsey.pl]
Mateusz Kusz[e-Commerce & Omnichannel Director, Decathlon]
Wojciech Zięba[CEO&Founder, LocoMotive]
Przemysław Drosik[Head of Industry Solutions, Microsoft]
Jarosław Sokolnicki[CEO Setapp]
Paweł Flieger[partner, radca prawny CORE Law Grzybowski & Pilc Radcy Prawni]
Bartosz Pilc[Chapter President, VRARA Poland]
Krzysztof Wróbel[CEO, ContentHouse]
Grzegorz MiłkowskiINTERESTING TOPIC?
YOU WANT TO INSPIRE OUR PARTICIPANTS? HAVE A UNIQUE CASE STUDY? ARE YOU AN AR OR VR LEADER?
APPLY TO BECOME A SPEAKER[formats]
Why attend?
[1]
Speeches
Great and expert speeches are waiting for you from people who were the first to operate on the European Central and Eastern market in the scope of developing augmented reality in sales and advertising.
[2]
Case study
Case studies will present companies that have already implemented projects in the field of AR or VR. They will tell us about their experiences, results and plans.
[3]
Debate
We’ve also prepared a debate about the opportunities and challenges surrounding the use of augmented technology and virtual reality in sales and e-commerce.
[4]
Learning
At the conference participants will learn the latest implementations of Augmented Reality, Virtual Reality and Artificial Intelligence supporting technologies for expanded advertising and sales.
[5]
Networking
This is the first event of this type in Poland and one of the first opportunities to meet other creators of new consumer experiences!
[6]
Exposure
Show others your technological achievements and establish new cooperation in the fastest growing market in advertising and marketing.
[Get Your Ticket]
Choose Your pass
Early Bird
- Special price to 23th of April 2019
- Conference entrance
- Lunch
- 2x coffee break
- Refreshments during the day
- Networking
Standard
- Conference entrance
- Lunch
- 2x coffee break
- Refreshments during the day
- Networking
Members Tickets
- Special price for e-Chamber and SMB associated companies
- Special price for institutional Partners of the conference
- Conference entrance
- Lunch
- 2x coffee break
- Refreshments during the day
- Networking
[why it worth]
What do the experts say?
Marketers should be prepared for extended thinking about communication, which is now a fact, including thanks to the commonly available AR technology. In the coming months and years most likely, AR and VR technologies will start to support the sale of products most effectively. Absorbed by the digital world of the consumer, he will be left only to the stimuli that the marketer will plan for him. No distractions and banner blindness. Full immersion.
Grzegorz Miłkowski
[CEO ContentHouse]
The market senses that VR / AR / MR / XR technologies are the future. One should expect a progressive commercialization of AR applications, among others thanks to the promotion of advertising activities in the augmented reality on Facebook, which has already been done, inter alia, by Michael Kors. AR in the purchasing space also becomes a tool for extending shopping experience. How to create AR applications today should become an important element of education in the marketing world.
Krzysztof Tkaczyk
[Creative Director New Amsterdam]
We need to continuously provide the right content at the right time to our core audience based upon consumer data and detail analytics not only in online touchpoints but also in our physical retail environment. This is the environment, which is still lacking seamless combination between online and offline worlds. Enhanced digital solutions signage (i.e. AR/VR/MR and other) are already playing a significant role in winning consumers’ hearts (and money). This is a great chance for the entire industry. Let’s play the game!
Maciej Swoboda
[Client Engagement Manager, Cheil Poland]
The modern society began to transform from the "big data society" into the "algorithm society" to deal with the amount of information that surrounds us. That applies also information about services and products. But algoritms are not enough. Marketers and customers need a visualisation for the effective communication. VR allow them to interact with the information and to choose the most useful.
Urszula Zarańska
[Dyrektor Generalna SMB]
Marketers should be prepared for extended thinking about communication, which is now a fact, including thanks to the commonly available AR technology. In the coming months and years most likely, AR and VR technologies will start to support the sale of products most effectively. Absorbed by the digital world of the consumer, he will be left only to the stimuli that the marketer will plan for him. No distractions and banner blindness. Full immersion.
Grzegorz Miłkowski
[CEO ContentHouse]
The market senses that VR / AR / MR / XR technologies are the future. One should expect a progressive commercialization of AR applications, among others thanks to the promotion of advertising activities in the augmented reality on Facebook, which has already been done, inter alia, by Michael Kors. AR in the purchasing space also becomes a tool for extending shopping experience. How to create AR applications today should become an important element of education in the marketing world.
Krzysztof Tkaczyk
[Creative Director New Amsterdam]
We need to continuously provide the right content at the right time to our core audience based upon consumer data and detail analytics not only in online touchpoints but also in our physical retail environment. This is the environment, which is still lacking seamless combination between online and offline worlds. Enhanced digital solutions signage (i.e. AR/VR/MR and other) are already playing a significant role in winning consumers’ hearts (and money). This is a great chance for the entire industry. Let’s play the game!
Maciej Swoboda
[Client Engagement Manager, Cheil Poland]
The modern society began to transform from the "big data society" into the "algorithm society" to deal with the amount of information that surrounds us. That applies also information about services and products. But algoritms are not enough. Marketers and customers need a visualisation for the effective communication. VR allow them to interact with the information and to choose the most useful.
Urszula Zarańska
[Dyrektor Generalna SMB]
Prepare for the Conference!
The first report about Augmented Advertising & Sales in e-commerce in Poland. How are brands from marketing, sales and e-commerce using augmented reality in marketing and sales? Learn more about figures, predictions and best practices.
Mysia 3
Mysia 3 Street, Warsaw
Between the Three Crosses Square and the De Gaulle Roundabout in Warsaw
[ORGANIZERS]
The Team
[SUPPORT]
International Partners
[JOURNALIST]
Media partners
