Maciej Swoboda

[ Client Engagement Manager, Cheil Poland ]

An English Philology Graduate. 15 years of experience in digital marketing working at Netizens Digital Innovation House, POSSIBLE Worldwide Agency and currently at Cheil Poland.

Maciek developed digital business for such brands as MTV, Unilever, Lexus, National Geographic, Nivea, Samsung. A man of relations, struggling to find best digital solutions for brands and consumers. An evangelist of mindful technologies and their use in marketing communication.

Maciek participated as a keynote speaker in a number of events and conferences, such as: Internet Beta, Online Marketing Congress, IAB Forum, Marketing Academy or TEDx.

At Cheil responsible mainly for developing business platform, rising awareness of Cheil Poland brand in local market, managing offline to online (O2O) technology projects, building relationships with media, or representing Cheil Poland at various industry events.

Topic: Big Data – Holy Grail of marketing today 

An increasing number of businesses and advertising agencies start to value the amounts of information collected while running marketing activities. The collecting itself doesn’t generate any problems anymore, as the number of data generated right now is rising rapidly.

It is understanding of its value that plays the key role, as well as, ability to transform it into further marketing operations. Cheil Poland for almost a year now has been developing a strategic consulting around DDRM – Data Driven Retail Marketing. It is Cheil’s own project dedicated to design platform solution combining data from digital world with the data collected at the POS. All for the sake of optimizing Consumer Decision Journey. Data, from our point of view, has value itself, but without the key to success – proper interpretation and analysis that transforms into sales and marketing activities – the Client or Brand cannot expect to create consumer loyalty or increase conversion in sales.  

[ Releated Sessions ]

All Sessions by Maciej Swoboda

Day 1
Big Data – Holy Grail of marketing today 10:15